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Tool 2.1 · The Builder

The Business Spine Map

Identify your organisation's central strategic priority and connect your work to it.

Chapter 6 · The Business Spine

Every company has a spine — a central strategic priority that everything else attaches to. If your work connects to it, you are relevant. If it doesn't, you are overhead.

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A

Part A

Finding the Spine

B

Part B

Connection Mapping

List your three most important current projects, then draw an explicit line from each to the spine.

C

Part C

The Gap

When you're ready

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Download a branded PDF of your work on The Business Spine Map, or have us email you a copy.

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